Across the world, people believe that devotion to sacred or core values that incorporate moral beliefs — like the welfare of family and country, or commitment to religion and honor — are, or ought to be, absolute and inviolable. Our studies, carried out with the support of the National Science Foundation and the Defense Department, suggest that people will reject material compensation for dropping their commitment to sacred values and will defend those values regardless of the costs.And they work across the whole spectrum of political beliefs:
And monetary incentives actually backfire:
In our research, we surveyed nearly 4,000 Palestinians and Israelis from 2004 to 2008, questioning citizens across the political spectrum including refugees, supporters of Hamas and Israeli settlers in the West Bank. We asked them to react to hypothetical but realistic compromises in which their side would be required to give away something it valued in return for a lasting peace.
All those surveyed responded to the same set of deals. First they would be given a straight-up offer in which each side would make difficult concessions in exchange for peace; next they were given a scenario in which their side was granted an additional material incentive; and last came a proposal in which the other side agreed to a symbolic sacrifice of one of its sacred values.For example, a typical set of trade-offs offered to a Palestinian might begin with this premise: Suppose the United Nations organized a peace treaty between Israel and the Palestinians under which Palestinians would be required to give up their right to return to their homes in Israel and there would be two states, a Jewish state of Israel and a Palestinian state in the West Bank and Gaza. Second, we would sweeten the pot: in return, Western nations would give the Palestinian state $10 billion a year for 100 years. Then the symbolic concession: For its part, Israel would officially apologize for the displacement of civilians in the 1948 war.
Indeed, across the political spectrum, almost everyone we surveyed rejected the initial solutions we offered — ideas that are accepted as common sense among most Westerners, like simply trading land for peace or accepting shared sovereignty over Jerusalem. Why the opposition to trade-offs for peace?Many of the respondents insisted that the values involved were sacred to them. For example, nearly half the Israeli settlers we surveyed said they would not consider trading any land in the West Bank — territory they believe was granted them by God — in exchange for peace. More than half the Palestinians considered full sovereignty over Jerusalem in the same light, and more than four-fifths felt that the “right of return” was a sacred value, too.
As for sweetening the pot, in general the greater the monetary incentive involved in the deal, the greater the disgust from respondents. Israelis and Palestinians alike often reacted as though we had asked them to sell their children. This strongly implies that using the standard approaches of “business-like negotiations” favored by Western diplomats will only backfire.Interesting stuff. There are obvious implications for this work on the issue of Kashmir between India and Pakistan, and many other political and cultural disputes. But I was also thinking about its application (and analysis) for the issue of telescopes on sacred Mauna Kea - a project that I have been working on with Tracy Leavelle.
Read the full article here. Here is a related Policy paper (pdf) by Atran et al from Science.